10 Beauty Brands Committed to Sustainable Packaging

There’s no doubt that “truly sustainable packaging” in Beauty (and across the board) has a million different definitions and just as many challenges to attain compliance. Amid what can be confusing parameters, consumers are driving the movement, steadily demanding more eco-friendly components—and increasingly examining labels as they decide where to spend their money. Many industry experts say sustainable packaging is no longer a ‘nice-to-have,’ but a ‘must-have,’ creating huge opportunities for brands (from Indie-to global) at the forefront—and of course beauty industry suppliers who are leading the way.
 
Scroll through the images on top for 10 brands that have made noticeable achievements in this area.